The reason is quite simple, you pay A LOT of money for your home theater hardware. Without calibration, you will never be able to see or hear what it is truly capable of. ISF and HAA Calibration will get your system to accurately reproduce the sites and sounds of what the director envisioned. Here are some quotes from some much more famous Home Theater People:

Leaving your HDTV at the factory picture settings is like installing a new air conditioner without setting the thermostat. Basic picture adjustments take less than five minutes and could improve your TV's performance dramatically! -- Brent Butterworth, Editor-in-Chief, Home Entertainment Magazine

Calibrating your Television will likely have a far greater impact on the picture's quality than the brand, features, or technology used to create it. -- Mike Wood, Editor-in-Chief, Digital TV & Sound

Every Runco HDTV is engineered for ISF Calibration. Understanding TV calibration is simple at our company - calibrating Runco HDTV's insures happy Runco HDTV owners. Period -- Sam Runco, Runco International

We manufacturer Faroudja HD Processors, HDTV displays and Meridian DVD players. We consider ISF Calibration to be an essential last step in optimizing your system to achieve the same performance as we do in the lab. Over the years myself and all of my sales guys have attended ISF training and always carry calibration DVD's whenever we visit our dealers. -- Norm Steinke, VP Sales Faroudja / Meridian

Pioneer Plasma HDTV's are specifically engineered for precise on site ISF Calibration - Pioneer was the 1st manufacturer with ISFccc certification - calibration will make even the best HDTV's look even better by adjusting your HDTV to the exact lighting in your own home -- Josh Kairoff, Pioneer Electronics USA

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